A character was designed to be the spokesmodel for Worldwide Breast Cancer that would work in many cultures and be the source of the friendly voice in the educational materials.
Here she is in her jogging suit, designed for running apparel for Cancer marathons:
The Mayor has the symbolic pink ribbon tied around her waist, a ‘lemon’ shaped skirt to coordinate with the other breast cancer lemon materials, a crown showing her authority, and is shown in silhouette to hide any features that might indicate her age, ethnicity or skin color to keep her multinational appeal:
When this character was tested in the Qatar, the women commented that they could identify with her because she was muslim. In the US women said that they could identify with The Mayor because she was American. This multiple decoding of the character is the intended result of her design. It should appear to be like the viewer.