Zoo in My Belly Book
- Deliverables:
- Children's Book and Website
How do you get picky eaters to eat better? Design the message in a healthy fun way for children.
This book I illustrated and wrote to help picky eaters and am currently developing a new version with a leading eating-disorders psychologist at Great Ormond’s Street Hospital. It’s the story of a tiny zoo that lives inside [...]
Worldwide Breast Cancer :: Identity
- Client:
- Worldwide Breast Cancer
- Company:
- Company and Co.
- Deliverables:
- Deliverables.
The identity for this Breast Cancer organisation uses curved type to reflect a feminine yet informal feel. Accompanying the wordmark is The Mayor, the animated spokesperson for the content on the site who represents many races to reflect a diverse worldwide audience.
OVERVIEW: Breast cancer detection can be a difficult
topic to understand. How can design improve [...]
Grant Typeface
Years of teaching typography finally led to me designing a typeface. This was created based on a work of a now dead calligrapher named Heber Grant that was then modified into a typeface. Kerning pairs in handwritten typefaces are a big challenge in keeping the ‘hand written’ look from turning into ‘computer hand written look’. [...]
The Mayor
A character was designed to be the spokesmodel for Worldwide Breast Cancer that would work in many cultures and be the source of the friendly voice in the educational materials.
Here she is in her jogging suit, designed for running apparel for Cancer marathons:
The Mayor has the symbolic pink ribbon tied around her waist, a ‘lemon’ [...]
The Patient Journey
In my doctoral project, I investigated the patient journey. This involved interviewing physicians, patients, breast cancer survivors, mammographers and experiencing as much of the journey as I could for myself.
To make the issue more interesting, I not only researched the patient journey of breast cancer detection in the US, but also the UK to compare [...]
Signs of Breast Cancer
This work is part of my Worldwide Breast Cancer project, a doctoral study on information design in breast cancer detection. It was found that communicating the signs of breast cancer was difficult, because it was either communicated through words which wasn’t very easy to visualise, or through line drawings which still didn’t show enough detail.
Instead, [...]
Bedmaster Dairy Inc.
- Company:
- Bedmaster Dairy Inc.
- Deliverables:
- identity, brochures, business cards, photography, catalog
Bedmaster Dairy Inc. invents and builds bedding equipment for large dairies in dairy belt of Idaho. Their branding and communications work got a facelift as they sought to expand into new markets in the US. Click for more details on the identity, print work and web design.
IDENTITY
Dairymen use Bedmaster because of its reliablity and durable [...]
Hamiltons Restaurant
- Client:
- Hamiltons Steak and Seafood
This restaurant is a lively steak and seafood establishment set in a large purpose-built modern rustic mountain cabin. Building on the architect’s angles of the building, the ‘H’ echoes the lines of the wood interior. This handwritten font has organic edges that reflects the rough sizzling sound of the open kitchen.
The ‘H’ is used on [...]
Royal American Design Program
- Client:
- Utah State University Interior Design
- Company:
- Royal American Design Program
- Deliverables:
- Course Curriculum, New Credit Module, Administration, Website, Recruitment, Program Materials, Teaching
I was brave enough to conceive of a university design program to take 25 design students to Europe, which turned into a huge success. Read on for more information and view the website.
Pilates Packaging Design
- Client:
- TerraStar International
- Company:
- Target, Sears, and other sport retailers
- Deliverables:
- Package Design, Model Selection, Photo Direction, Press Preparation
This set of Pilates exercise tools was sold in major retail chains across the USA. I was solely responsible for the concept, photo directing and execution, as well as preparing the box to be printed in China. I also managed the brand to maintain a consistent appearance.
Wallskin :: Interior Design Concepts
- Client:
- Personal Projects
This is a concept rendering of how I would apply my artwork in a variety of interiors. This is a new concept for interior design which brings innovation to the way a wall is rendered, as well as the floor.
Open Educational Resources Handbook for Educators 1.0
- Client:
- Center for Open and Sustainable Learning
- Deliverables:
- Design the cover and interior of the 275 page book.
This 275 page book’s purpose is to guide the reader through the process of using, creating and sharing open sources for education. In the spirit of the content, open-sourced fonts were used as well as creative commons licensed images.
The cover image is an illustrated photo of the British Museum.
COSL :: Identity
- Client:
- Center for Open and Sustainable Learning
During my time as a Creative Director at COSL, I created and implemented a new identity for the center. A branding guide, identity package, environmental graphics and a series of books were part of that brand.
The concept behind the wordmark identity is that the “open” aspects of the center are represented by an unclosed O [...]
Interior Design Posters
- Client:
- Utah State University Interior Design
These posters advertise a lecture series featuring the work of each designer.
COSL Game
- Client:
- Center for Open and Sustainable Learning
This business card is part of a set of cards for the COSL game. The objective is to collect all of the cards at a conference and meet the whole team. Once all the cards are collected, they become a game.
Breast Cancer Pamphlet
- Client:
- Worldwide Breast Cancer
Worldwide Breast Cancer is an online organisation for educating the public about breast cancer through visual metaphor to overcome censorship and taboo. This metaphor is created through lemons which are comparable in shape and internal structure to that of the breast. This unconventional approach to education is designed with a diverse audience in mind and [...]
Woodland Mill & Cabinet
- Client:
- Woodland Mill & Cabinet
This identity is based on a photoshoot done in the carpenter’s workshop as he used the machinery. A woodblock style print was used to convey the materials used in his business. This one color logo is versatile in the environment, having an impact at small (business card) and large (truck decal) sizes.
Café Sabor
- Client:
- Café Sabor
This logo for a Mexican restaurant was a unique commission. The owner had the “Café” sign but wanted “Sabor” to match. This custom type was designed to match the existing outdoor sign.
Watertight Exteriors
Watertight Exteriors logo is bold using construction colors that bring this local company to a higher visual standard. The business cards reveal water droplets that are repelled by the mark, demonstrating the watertight quality of the work.
Ozmozr
- Client:
- Center for Open and Sustainable Learning
Ozmozr is an online identity aggregator, that allows users to pull their social accounts from several online networks into one location.
51 Weeks
- Client:
- Center for Open and Sustainable Learning
51 Weeks is an online service for convention attendees to connect before and after the conference during the other “51 weeks” of the year.
Old Résumé
- Client:
- Self
This old CV/résumé is unique in that it is handwritten in the shape of the state of Idaho. It’s designed to stand out among the typed CV’s at an employer’s desk and to engage the reader in discovering the skills and experiences of the designer.
